RACV
Category
Outdoor Campaign
Problem
A young photographer got his rare Mamiya 645 stolen
and lost his passion to pursue being a photographer.
Description
To support a young artist who was down on his luck,
this campaign was an attempt to sell Single Item
Insurance in a way that truly that was unique and truly
authentic - not fake ‘ad-land’ authentic, which is all too
common in our current culture of spin.
Aspects Involved
Art Direction
Typography Design
Layout
Installation Design
Key Collaborators
Bodhi Bailey
Matt Bladin
Amy Weston
Chris Andrews
