Hungry Jacks
Category
Package Design
Problem, Insight or Question
Seagulls are notorious for stealing chips.
Description
Researching old fashioned bird deterrents, and the
how the bird eye works, I used this information to
create a surface that (holographic angled reflection)
to deter sea birds. Then I integrated a laced underlying
design that connected to the subject matter along with
clear simple typography to seal the messaging.
Aspects Involved
Package Design
Outdoor Design
Art Direction
Illustration
Branding
Research and Testing
Key Collaborators
Sarah Parris
Malcolm Caldwell
Ian Broekhizen
Awards /
D&AD - Outdoor Ad - Wood (Bronze)
NY Festivals - Best Media/Ambient - Bronze
NY Festivals - Design/POS - Bronze
