GE
Category
Experimental Print Ad
Problem, Insight or Question
How do we advertise to people who would buy/lease
the GE NX engine how unique the technology is?
Description
An interlaced magazine ad that animates once the
overlay on top is moved from left to right. This required
reverse engineering a century old animation technique,
then using this technique with 3D animation techniques to
create a minimalist engine rotation cycle. Trial and error
was a huge part of this job.
Aspects Involved
Art Direction
Research & Testing
Typography Design
3D Animation
Illustration
Key Collaborators
Josh Braithwaite
Seb Visor
Ben Greenfield
Awards
NY Festivals - Print Business - Bronze
NY Festivals - Print Magazine - Bronze
