Keep Australia Fishing
Category
Experimental Typography
Problem, Insight or Question
Overfishing from trawlers using nets in Australian
waterways is destroying fish stock sustainability.
Description
To coincide with elections across Australia, a protest
sign that can only be detected with sonar was devised to
speak directly to those who use the waterways, hoping
that the subversive nature of it would propagate on
social media platforms such as Facebook and Twitter.
Aspects Involved
Conceptual Development
Logo & Branding
Art Direction
Typography Design
3D Simulation
Installation Design
Research & Testing
Awards
Gold - Innovative Typography - Award
