Simples
Category
Product Design & PR Campaign
Problem, Insight or Question
A relatively unknown Australian startup needed
to get get some buzz and conversation about it
in a noisy marketing world.
Description
After beginning work at a startup I noticed a high use
of jargon and ‘marketing speak’. This lead me to research
about why everything was so god damn hard to understand
and I came across the ‘Flesch Readability Score’.
This lead me to create a real technology to sell that
deconstructed the lack of authenticity in the industry,
in an authentic way. Hopefully, positioning the startup
as a no-bullshit marketing tool. All I ended up doing was
offending people internally. You be the judge …
Aspects Involved
Product Design
Art Direction
Branding
Copy Writing
Key Collaborators
Andrew Ackroyd
Keith Duncan
Brad Bartholomew
