Art Direction
Graphic Design
Branding
Package Design
Product Design
Motion Design
3D Motion + Modelling
Summer 24/7 Campaign + Branding
7-Eleven AU
7-Eleven in Japan is awesome. But in Australia…they’re the place most well known for getting your darts with a salmonella pie and a side of brown cancer water. With the new brand positioning, it kind of made them out to be something they weren’t. Wonderfully Easier? I never got it. It just needed to be 7-Eleven ‘Easy’. More about the convenience, less about flowery bullshit. People aren’t stupid. The Summer campaign work I was responsible for crafting isn’t bad and there’s some other assorted bits and pieces for the brand done in my time there. I would always try and cut though the noise to simplify things while sticking to the semiotics and general patterns everyone recognizes from them already. Clean, tight and simple.
