The Impact is Real
LaTrobe University
This gig was a pretty simple one. I worked with a particularly rad creative called Magnus. It was a great opportunity to do some good work, riff on educational semiotics and help Magnus get a leg up. Turned out alright. I was responsible for steering it onto the right track conceptually. Developing the key frames and approach, style frames and universal themes that would continue into V2 of the campaign - which never happened. Yay advertising. Lol.