The Pepper Hacker
Dolmio
Developing idea’s and opportunities for summer campaign activity, Sarah Parris an Art Director, had a great thought - what if we created seagull repellent chip packets? Once I heard this, I jumped right on it. I knew it was a great idea, it just needed to be evolved through design and experimentation. To this day has been one of the most memorable projects I’ve had the privelege to work on. It was solving an actual problem while creating great ROI through innovative creativity. Love it.
Key Collaborators
Sarah Parris
Malcolm Caldwell
Ian Broekhizen
Media Spotlight
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LOGO
Results in 4 weeks
82 Million views
27.2 Million in
earned media
3 Billion
media impressions
Media
Awards
D&AD
Outdoor Advertising
Wood Pencil
Award
Design / Packaging
Bronze
Best Use of Ambient
or Guerilla Marketing
Bronze
Outdoor Campaign
Silver
New York Festivals
Best Use of Media
Direct and Collateral / Ambient
Bronze
Design
Use of Medium
Environmental
Point of Sale
Bronze
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