Rejected Womens World Cup Pitch
Nike
Simple, confident, subversive and had the hope of creating a new symbol reflecting the most recent wave of feminism, flipping the script as it were. The goal, to make a new Air Jordan symbol, for a new era of social consciousness. The campaign was centered around Sam Kerr, and her signature flip. I think it could of had a real chance of being something special. The actual campaign to market missed an opportunity in my opinion. I’m proud of this in any case.
Key Collaborators
Glen Dickson
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During & Post World Cup - The Reveal
Awards
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