CHEP x Telstra
After some recent changes at the old workplace, I think enough time has passed to share this piece… once I get some legal advice and make a few tweaks just to be safe. I don’t want to get sued and may need to amend it at a few points where it get spicy before going public. Here are just a few process previews for now. It’s a full Unreal Engine project utilizing the latest in mocap, design, AI and other weird shit. All to take the piss out of a brief from Brent.
Also, most importantly, it’s to show how we are on the cusp of a revolution in creative tools. Not just in AI image/video generation, but in the AI acceleration of existing toolsets. This is making creative executions otherwise gatekeeped by VFX houses and expensive specialists within the grasp of anyone who has a little initiative to learn a couple new things. Digital humans with AI mocap mocking executive level CMO’s as way to explore the paperclip thought experiment… being just one example.
