Brent Smarter

Mumbrella 2023 x Telstra(?)

After some recent changes at the old workplace, I think enough time has passed to share this piece… albeit password protected. It’s a full Unreal Engine project utilizing the latest in AI mocap, NSFW image gen and other weird shit. All to take the piss out of a brief from Brent at Telstra. This project was to show how we are on the cusp of a revolution in creative tools. Not just in AI image/video generation, but in the AI acceleration of existing toolsets. This is making creative executions otherwise gate keeped by VFX houses and expensive specialists within the grasp of anyone who has a little initiative to learn a couple new things. Not just typing a prompt, but augmenting it into existing workflows. Digital humans with AI mocap to playfully have fun with an executive level CMO’s as a way to explore the paperclip thought experiment - is just one example.

After BS 2.0 was rejected, I used the R&D to work on another job. Below are some more tech experiments and animatics from it. Ultimately, it turned to shit due to the usual bureaucratic ad-land bullshit of focusing on the ‘image’ of an award entry, rather than making something actually good, entertaining and that takes some sort of risk. In any case, below is some good shit.

PROJECTS

AWARDS

MIXTAPE