Art Direction
Graphic Design
Branding
Product Design
Package Design
Motion Design
3D Motion + Modelling
The Booster Tag
TAC x RACV
Previous to this job, I’d unfortunately had to work on a job that in my opinion took advantage of really sick kids. For awards bait. Kids with cancer. A creative on it yelled ‘jackpot’ in the office when he discovered one of the talent had leukemia. There are some truly ghoulish characters in advertising. When this new idea to help kids ‘legitimately’ and with ‘utility’ came across my desk, I saw it as possible redemption. My father was an Ambulance Officer, who knew too well what can happen to kids if not secured in the car. The insight, kids being put in booster seats is based on age, but grow at different rates making it dangerous for little ones who may be waiting on that growth spurt. This idea was one of many diminished when Covid crashed the party in 2020. I’m really proud of it though.
