Art Direction
Graphic Design
Style Guidance
Branding
Motion Design/Direction

The Underwater Billboard
Keep Australia Fishing

The ECD at Clems Sydney was a big fisherman. I mean, fucking mental for fishing. Often, when he was supposed to be at work, you know, executive creative directing he was out on the river ripping back tinnies while reeling in some dinner. I’m sure he’d be alright with me saying that, hey Nagy. Anyhow, I forget who initially asked the question about sonar detectable typography, but I ended up being the one to figure it out. Using 3D grid lattice, it allows the sonar to interpret the air pockets (milk bottles) like it would fish. Nerdy stuff.

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