MTV
After a few years working as an AD on numerous magazines, I got a gig working for MTV’s new mag in 2006. It was scrappy and almost no budget, so I found ways to elevate the content to make it feel ‘bigger’ than it was. Even though we mostly only had imagery and content supplied to use by PR etc, I would have to find ways to not make it just feel like a PR release in magazine form. Fashion shoots were where most of the budget went to be honest. It had a short lived time (legal disagreements around licencing), but before it got shut down I output a few good features here and there that really helped me decide doing creative more conceptually based. Looking back through old files recently, I realized, some of it isn’t as bad as I thought. When I find some more time, I’ll upload some more layouts here. Shows my age as this was back when DVD’s on covers was a thing. Hell, DVD’s full stop. Lol.
