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CHEP_FangsAward

Art Direction
Graphic Design
Style Guidance
Branding
Motion Design/Direction

 

Fangs Award?
CHEP

This is an internal award design. You know when your boss asks you to do something that makes you go, uh, wut now? But you’re like, okay then…I guess? This, was one of those jobs. I’m the kind of person that asks stupid questions like… why? An award for best performing employee’s that is a symbol representing demonic blood sucking creatures with no conscience or morality? Um, ok. This, although crafted well - is pure excess. Gold plated ego. It kind of looks like an ornament in Trump’s toilet. I was originally briefed to make it look like vampire gangster grills. But I did them as children’s halloween toy fangs instead, because I thought the whole idea was childish. I presented it as a bit of a joke, but it ended up getting approved. Lol. Still, I think I did a good job.